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ARE WE REFERENCES TO OURSELVES? TAKING STOCK OF ACADEMY OF MARKETING PROCEEDINGS AND THEIR ROLE IN ACADEMIC EDUCATION IN MARKETING DOI: 10.5585/remark.v11i1.2290
Francisco Giovanni David Vieira,Josiane Silva de Oliveira,André Torres Urdan
REMark : Revista Brasileira de Marketing , 2012, DOI: 10.5585/remark.v11i1.2290
Abstract: This paper approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production of marketing scholars becomes a reference to the research developed by these scholars themselves. The empirical reference adopted for the investigation was the Academy of Marketing Conference proceedings, involving a longitudinal study covering a three-year period from 2007 to 2009. The main results reveal that academic marketing research published through the Academy of Marketing Conference proceedings have not been an important reference for the scholars who publish papers in the proceedings. This puts into perspective the role played by the Academy of Marketing Conference proceedings as a reference for marketing scholars as well as a reference for education in marketing and transformational marketing in itself. Final remarks concerning theoretical and educational implications are provided at the end.
Narciso sem espelho: a publica??o brasileira de marketing
Giovanni David Vieira, Francisco;
Revista de Administra??o de Empresas , 2003, DOI: 10.1590/S0034-75902003000100009
Abstract: the article analyzes the influence of the brazilian scientific publication in the marketing area for the academic production of marketing in brazil. a total of 272 articles published during the nineties in the main brazilian journals were observed. the variables of investigation were the subject, number of authors, authors' academic institution, total number of citations, total number of citations from journals, besides the number of citations from international and brazilian journals in each published article of that period. after the analysis of 5,883 bibliographical references, was verified that the brazilian scientific publication in the marketing area has not been serving as a reference for the academic production of the area itself. this reveals that, although considerable references exist about the brazilian managerial empiric reality in the ambit of the journals, the brazilian scholars have been relegating such references as sources for their researches.
Translation into Russian of: “Changes to publication requirements made at the XVIII International Botanical Congress in Melbourne - what does e-publication mean for you?” Translated by Irina V. Belyaeva and Maria S. Vorontsova
Sandra Knapp,John McNeill,Nicholas J. Turland
PhytoKeys , 2011, DOI: 10.3897/phytokeys.6.2001
Abstract: Changes to the International Code of Botanical Nomenclature are decided on every 6 years at Nomenclature Sections associated with International Botanical Congresses (IBC). The XVIII IBC was held in Melbourne, Australia; the Nomenclature Section met on 18-22 July 2011 and its decisions were accepted by the Congress at its plenary session on 30 July. Several important changes were made to the Code as a result of this meeting that will affect publication of new names. Two of these changes will come into effect on 1 January 2012, some months before the Melbourne Code is published. Electronic material published online in Portable Document Format (PDF) with an International Standard Serial Number (ISSN) or an International Standard Book Number (ISBN) will constitute effective publication, and the requirement for a Latin description or diagnosis for names of new taxa will be changed to a requirement for a description or diagnosis in either Latin or English. In addition, effective from 1 January 2013, new names of organisms treated as fungi must, in order to be validly published, include in the protologue (everything associated with a name at its valid publication) the citation of an identifier issued by a recognized repository (such as MycoBank). Draft text of the new articles dealing with electronic publication is provided and best practice is outlined.To encourage dissemination of the changes made to the International Code of Nomenclature for algae, fungi, and plants, this article will be published in BMC Evolutionary Biology, Botanical Journal of the Linnean Society, Brittonia, Cladistics, MycoKeys, Mycotaxon, New Phytologist, North American Fungi, Novon, Opuscula Philolichenum, PhytoKeys, Phytoneuron, Phytotaxa, Plant Diversity and Resources, Systematic Botany and Taxon.
Visibility and Citation Impact
Nader Ale Ebrahim, Hadi Salehi Embi, Mohamed Amin Habibi Tanha,Farid Hossein Gholizadeh Motahar, Seyed Mohammad
International Education Studies , 2014, DOI: 10.5539/ies.v7n4p120
Abstract: The number of publications is the first criteria for assessing a researcher output. However, the main measurement for author productivity is the number of citations, and citations are typically related to the paper's visibility. In this paper, the relationship between article visibility and the number of citations is investigated. A case study of two researchers who are using publication marketing tools confirmed that the article visibility will greatly improve the citation impact. Some strategies to make the publications available to a larger audience have been presented at the end of this paper.
EL CONCEPTO DE MARKETING BAJO EL PARADIGMA RELACIONAL. UNA AGENDA PARA LATINOAMéRICA DOI: 10.5585/remark.v8i1.2124 EL CONCEPTO DE MARKETING BAJO EL PARADIGMA RELACIONAL. UNA AGENDA PARA LATINOAMéRICA DOI: 10.5585/remark.v8i1.2124
Judith Cavazos Arroyo
REMark : Revista Brasileira de Marketing , 2010, DOI: 10.5585/remark.v8i1.2124
Abstract: Este artículo presenta un análisis sobre la situación del marketing en América Latina y sus implicaciones en relación a la globalidad. Se reflexiona en la necesidad de repensar la conceptualización del marketing considerando los avances y los retos para las empresas de la región, así como las características de mercados dinámicos con demandas de un trato más personalizado. Se destaca la necesidad del uso de las nuevas tecnologías y la adopción de nuevos enfoques, tal es el caso del marketing de relaciones, a través del cual se propone un nuevo paradigma en la disciplina. Este artículo presenta un análisis sobre la situación del marketing en América Latina y sus implicaciones en relación a la globalidad. Se reflexiona en la necesidad de repensar la conceptualización del marketing considerando los avances y los retos para las empresas de la región, así como las características de mercados dinámicos con demandas de un trato más personalizado. Se destaca la necesidad del uso de las nuevas tecnologías y la adopción de nuevos enfoques, tal es el caso del marketing de relaciones, a través del cual se propone un nuevo paradigma en la disciplina.
Book Review: Essentials of Marketing
Shiu E.,Cheng C.
International Journal of Business Science and Applied Management , 2008,
Abstract:
Is E-Marketing the Future of Marketing Field  [PDF]
Paulus H. A. Andreki, Rashad Yazdanifard
American Journal of Industrial and Business Management (AJIBM) , 2014, DOI: 10.4236/ajibm.2014.47040
Abstract:

Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.

Guerrilla Marketing—Innovative or Parasitic Marketing?  [PDF]
Gerd Nufer
Modern Economy (ME) , 2013, DOI: 10.4236/me.2013.49A001
Abstract:

Guerrilla marketing designates the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact—in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off the beaten track to consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities for the deployment of tools. It is a fine line between innovative, creative marketing and producing reactance in the minds of the audience by exceeding limits. While guerrilla marketing activities can be seen more and more in the marketing practice, the phenomenon is either discussed very controversially in the marketing science or even neglected completely in the scientific marketing literature. The paper gives an overview of guerrilla marketing. It describes and structures guerrilla marketing in a novel form and shows illustrating examples. Finally, guerrilla marketing is evaluated from a neutral perspective and developmental trends are traced.

The Fate of Abstracts Presented at the Annual Meeting of the Congress of Neurologic Surgeons  [PDF]
Cameron A. Elliott, Vivek Mehta, Candice Poon, Monika Oliver, Sita Gourishankar
Open Journal of Modern Neurosurgery (OJMN) , 2016, DOI: 10.4236/ojmn.2016.61001
Abstract: The purpose of this study was to determine the publication rate and time to publication following abstract presentation at a major neurosurgical meeting, namely the 2005 annual meeting of the Congress of Neurological Surgeons (CNS). We reviewed all 754 abstracts presented at the 2005 CNS annual meeting to determine publication status and identify factors that are associated with publication. A standardized database search was conducted to determine publication status. Predictors of publication were examined. Of the 754 abstracts presented, 383 (50.8%) were published after 5.3 years. The median time to publication was 450 days (range-646 to 1953 days) with 16% being published prior to the meeting. Oral presentations had a publication rate of 64.0% compared to 48.3% for poster presentations. Of the abstracts not published prior to the meeting, 77% were published within 3 years of the meeting. In univariate analysis, neuro-oncology abstracts (OR 1.88; 95% CI 1.34 - 2.64; p < 0.001) and abstracts selected for oral presentation (OR 1.97; 95% CI 1.30 - 2.99; p = 0.001) had a significantly higher likelihood of publication. These associations remained independent in multivariate analysis. Neuro-oncology abstracts (p = 0.004), basic science research (p = 0.003) and abstracts selected for oral presentation (p = 0.036) were published in higher impact factor journals. Half of presentations at the annual CNS meeting will be published in peer-reviewed journals with a median time to publication of 450 days. Neuro-oncology abstracts and those abstracts selected for oral presentation have a significantly higher likelihood of publication.
Publikasieaankondigings / Publication Announcements
E. Botha
Lexikos , 2012, DOI: 10.5788/8-1-965
Abstract: Publication announcements Publikasieaankondigings
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